At least once every month, more than 1 billion Facebook users will access the behemoth social site in 2015. There is no doubt that as consumers become even more mobile with their internet usage, Facebook will take advantage of it with mobile ad revenues that are expected to be three-quarters of their total ad income. As mobile … Continue reading What 1 Billion Mobile Users On Facebook Looks Like [infographic]
It's that time of year again when many social media "professionals" publish their predictions for the coming new year. Rarely, but on occasion, there are less than general forecasts that hit the bullseye. More often than not, many of the predicted transformations, platform trajectories and overall suggested industry paths are more or less off base … Continue reading Top 2015 Social Media Predictions – Disruptive Technologies
Interest and discussions surrounding the 76 million millennials and their impact on social media, marketing and social commerce are seemingly increasing every week. Brands and marketers are seeking data to bolster their digital marketing efforts around this group, their interests and online patterns and rightly so. Millennials are unique in that they are not influenced by traditional … Continue reading Millennials and Social Commerce By The Data [Infographic]
There are so many strong beliefs, perspectives and views within the social media industry, and therefore this post is going to be more controversial than we normally publish. The different "camps" of social media enthusiasts, professionals and celebrities are almost as polarized as the political parties within the United States and that means emotions can … Continue reading Why Ello and Tsu Entered The Social Media Scene and Why They’re Doomed
In the social world the obsession for sharing everything is growing stronger and I feel we are losing the human touch to Social Media. Have we become so desperate for content to share that we disregard how something may affect someone? For example Death. Death and Social Media: It's No Trick or Treat. Ever experience … Continue reading Death and Social Media: It’s No Trick or Treat
It seems that almost daily we come across social media marketers, enthusiasts and brands that still seem to have limited understanding of social media best practices. Often the social media "consultant" is even missing key factors in their own social presence that hinders their community, reach and growth. You'd think we would be beyond this … Continue reading The 3 Most Important Factors For Growing Your Social Media Community
For many years I have been explaining that social media is like a freeway. The analogy here is that you must have enough cars on the road (curated posts, status updates, etc) on the freeway every day, all day, if you are going to be seen and therefore be effective. This concept is extremely important … Continue reading Social Media: It’s Quantity AND Quality, Not Either Or
In a report released earlier this month, "Over 85% of US marketing executives cited acquiring new customers and increasing retention as the top two 2014 marketing priorities." After reading this, I asked myself when isn't that the top two priorities of most executives? Isn't that why a business is marketing to begin with? But I digress... The … Continue reading The How To’s of Customer Targeting, Acquisition And Retention In Social Media
In a post last week, we discussed an "Easy Way To Increase Social Media Engagement Right Away" where we covered the fact that social media marketing is real-time and the more you respond and engage with your audience in real-time, the more likely they are to do so more frequently. This post is going to take … Continue reading 4 Ways To Reduce or Kill Social Media Engagement Over Time
There are a few things we know about most human beings. Things that make us human and also extremely unique in the animal world. We are certainly creatures of habit we both consciously and unconsciously migrate toward the path of least resistance and embrace activities that make us feel good inside. We also avoid things, activities and people … Continue reading 1 Easy Way To Increase Social Media Engagement Right Away
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