We recently published a post called "50 Random Things I Have Learned About Social Media Marketing" that quickly became one of our most viewed posts of all time. It was obvious that many people appreciate a clear and concise post that lists actionable items and truths about effective social media marketing. We decided to apply the … Continue reading 14 Things I’ve Learned About Content Curation In Social Media
Determining what isn't working within your social media marketing strategy is imperative. Your content strategy is often one of the areas that is off, and the reason your efforts are thus far in vain. If you don't have a proper social media content strategy it will affect the rest of your social media marketing results. … Continue reading How To Know Your Social Media Content Strategy Isn’t Working
The definition of Engagement in social media marketing is sometimes a bit cloudy. I would describe social media engagement as listening, responding and communicating with your social community. It is being real, ever present and responsive to conversations taking place within your social presence. Engaging involves responding to activities that happen to you, like: 1) … Continue reading Social Media Is NOT About Engagement
Before I dig fairly deep into this subject, I want to be very clear about a couple of things: 1) There are no steadfast rules about social media marketing, with the exception of: DO NOT spam. 2) My intent is to guide my readers toward improved effectiveness and real net results based on my results, … Continue reading That’s Not YOUR Content Strategy, It’s Someone Else’s
Let me be clear here. Content that is not targeted to your audience, is not consistent in your feeds and does not spark sharing and conversations, doesn't matter... There are four things you need to avoid surrounding content, if you want it to matter at all. 1) Posting content without a clear intent is a … Continue reading Content Doesn’t Matter – 4 Things To Avoid
Regardless of whether you are in the United States, celebrate Thanksgiving as a holiday or not, its role in social media marketing is eternally connected. Not the way you might think. The Pilgrims didn't use twitter and there is no social media turkey destined to be on anyone's table this year. Effective social media marketing … Continue reading The Importance Of Thanksgiving In Social Media
Content is the starting point of everything within the social graph. Your social media marketing program should be centered around a strategy of content posting, sharing and creation as an integral component. As I have stated previously, "content leads to conversations". Social media content is the match that lights the conversations that help you become effective, but … Continue reading The Importance Of Posting Content Over Just RT’ing Content
In my professional, humble social media opinion, it is about value, engagement and relationships that lead to ROI, not what someone or something says about how influential you are. Having said that, many of you that read my blogs on social media marketing and Klout know that I have been fairly supportive of the company, it's business model and … Continue reading My Klout Experiment And The Disturbing Results
Do you realize the importance of your Twitter bio? It can literally make or break your effectiveness on Twitter. There are several things I consult on regarding Twitter profiles and today I am going to share them with you. Whether you agree or not, understand that what I am sharing I have proven over a … Continue reading 5 Important Ways To Optimize Your Twitter Profile For Improved Results
I need to get some frustration out. If you know me, or have followed me within the social graph, you know I go to great pains to provide value, help people and give to others. Recently, this has become somewhat frustrating. Why? Some people think social media is about them and think it's my job … Continue reading Social Media Is NOT about YOU – Four Points To Remember
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